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DEAL ARCHITECT

Universal Brand Deal Valuation Engine

Enter a valid reach number
%
Enter a valid engagement %
$
Enter a valid CPM value
Click any chip to auto-fill CPM ↓
Value = ( / 1000) × $ CPM × (% / 3.0 Baseline) × Platform Multiplier ()
Analysing market signals
$ 0
Estimated Deal Value
Floor (walk away)
Target Ask
Stretch Goal
Base Value reach × CPM
Perf. Multiplier eng vs 3% baseline
Platform Adj.
🧠 Negotiation Intel