Step 1 — Choose Platform
Step 2 — Your Numbers
Click any chip to auto-fill CPM ↓
Step 3 — Live Formula Preview
Value = (— / 1000) × $— CPM × (—% / 3.0 Baseline) × Platform Multiplier (—)
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$
0
Estimated Deal Value
Floor (walk away)
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Target Ask
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Stretch Goal
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Base Value
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reach × CPM
Perf. Multiplier
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eng vs 3% baseline
Platform Adj.
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