Your Offer
Revenue you collect per sale — before any costs.
% of visitors who buy. Industry average is 1–3%.
Costs (Optional — unlocks profit view)
COGS, fulfilment, delivery, etc.
Tools, hosting prorated per click.
Your daily budget ceiling for ads.
⚠ Please fill in Price and Conversion Rate first.
Each Click Is Worth:
↺ Reset & Recalculate
$0.00
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Max Safe CPC
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Revenue / 100 Clicks
⚡ What If You Optimised?
What is "Click-Worth" (EPC)?
EPC — Earnings Per Click — is the single most important metric in performance marketing. It tells you exactly how much revenue one visitor generates, on average.
EPC = Price × (Conversion Rate ÷ 100)
Example: $100 product × 2% CR = $2.00 per click
Example: $100 product × 2% CR = $2.00 per click
Why every marketer needs to know this
- Ad buying: If your EPC is $2.00, any CPC below $2.00 is profitable. Any CPC above it bleeds money.
- Affiliate / influencer deals: Know instantly if a $500 sponsored post at 200 clicks is worth it.
- Scaling decisions: Double EPC by raising price OR improving conversion — not just sending more traffic.
- Time ROI: Low EPC means even free traffic isn't worth chasing. Fix the funnel first.
The two levers you control
↑ Raise Price
Better positioning, premium bundles, upsells, or anchoring techniques.
↑ Improve CR%
Better landing page copy, social proof, faster load time, clearer CTA.