Hook = First Line
Start with a bold claim, surprising stat, or controversial take. LinkedIn cuts off after line 1–2.
One Idea Per Line
Each line should be a complete thought. Readers scan — make each line worth stopping for.
Empty Lines Are Free Real Estate
White space signals "this is easy to read." Dense paragraphs get scrolled past instantly.
End With a Question
Posts that ask something get 3x more comments. Always end with an invitation to respond.