📌 Pin Ratio Validator
Instantly check if your graphic meets Pinterest's 2:3 algorithm standard — and get actionable fix specs.
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Algo Health Score
Detected Aspect Ratio
📋 Pinterest-Ready Specs Click any spec to copy
Pinterest Image Optimization Guide
The 2:3 Golden Ratio
Pinterest's algorithm strongly favors images with a 2:3 width-to-height ratio (e.g. 1000×1500px). This ratio fills the feed column perfectly without wasted whitespace, maximizing your visual real estate and click-through rate.
Avoid "Giraffe Pins"
Images taller than 1:2.1 (e.g. 1000×2100px+) get hard-cropped in the feed and search results. Pinterest caps displayed height. Overly tall pins can hide your call-to-action and hurt saves. Stay within 1:2 at maximum.
Resolution Sweet Spot
Use a minimum width of 1000px. The most common high-performing sizes are 1000×1500px and 735×1102px. Pinterest renders at 236px wide in grids, so higher resolution means sharper pins on retina displays.
File Size & Format
Keep images under 20MB. Pinterest recommends JPEG for photos (smaller file size, faster load) and PNG for graphics with text or sharp edges (no compression artifacts). WEBP is also supported and often smallest.
Wide Images Get Cropped
Images wider than 2:3 (landscape or square) are cropped in the main feed to show a portrait crop. If your key content is centered, it may survive — but widescreen graphics lose significant screen presence and engagement.
Story Pins & Video
For Story Pins and Video Pins, Pinterest uses a 9:16 ratio (portrait full-screen). Standard static Pins, Idea Pins, and shopping graphics all perform best at 2:3. Match your ratio to your pin type for maximum reach.