yourbrand.co/
Preview
yourbrand.co/your-slug-here
Ideal LengthUnder 25 chars for max CTR on short links and bio pages.
SeparatorsAlways use hyphens (-) not underscores. Google treats them as word breaks.
Case RulesLowercase only. URLs are case-sensitive — mixed case causes 404s.
No Special CharsAvoid !, @, #, %, spaces — they get URL-encoded and look unprofessional.